Salted Avenue

Raised in Utah, now living in Idaho, I'm a fairly typical wife and Mom of three who lives for and loves her family. When my daughter was born in 2004, I became a full-time Mom. When we moved to Idaho in 2012, I decided to fill some of my free time with a part-time job working for an online clothing boutique. For almost 9 years, I did a lot of behind-the-scenes work and grew to love being even a small part of helping women feel good about what they wear. I know how hard it can be to find clothes that are comfortable, stylish, and affordable. I've learned so much over the last several years, thanks to a great mentor and friend. When she presented me with what felt like an opportunity of a lifetime to become the owner of Salted Avenue, I simply couldn't pass that up. As scary as it was to think about stepping out from behind the scenes, and into a very vulnerable, out-of-comfort-zone territory for me, it just felt right. With my family behind me cheering me on, here I am, running this small, home-based business, working to carry on Salted Avenue's mission to help women elevate their everyday look with versatile style. And I'm loving every minute! Thank you for being part of this journey with me.