About Us
At Jane, we believe shopping should do more than fill your cart—it should uplift small businesses, connect communities, and spark joy with every discovery.
Our Story
Founded in 2011 with a mission to connect small businesses with new customers, Jane began as a daily deal site and has grown into a curated online marketplace featuring hundreds of sellers and thousands of products. After closing in 2023, Jane was revitalized in 2024 with a renewed promise: to rebuild trust, support sellers, and deliver a shopping experience that inspires.
What We Stand For:
- Supporting Small Businesses - Every order supports U.S.-based sellers and entrepreneurs who bring creativity and heart to what they make or sell
- Curated Discovery - From fashion to home to kids and gifting, Jane is where you’ll always find something new and inspiring.
- Affordability & Quality - By keeping seller costs low, we ensure boutique finds remain accessible for every shopper.
- Trust & Care - Through the Jane Promise, we stand behind every order to protect both sellers and customers.
Today & Tomorrow
Today, Jane is more than a marketplace, it’s a community. We’re proud to be a destination where small businesses thrive and customers discover an ever-changing selection of products. And with more tools, protections, and curated collections on the way, we’re building the future of shopping together.
Want to know more about the people behind Jane? Meet our team on the blog →
Why Shop Jane?
Save Big
With Daily Deals, find up to 65% off boutique products every day.
Shop Small
Support US-based independent boutiques and small businesses from around the country.
Find Unique
Discover curated pieces that make your style totally you.