Tell us about what led you to start your business.

I founded Little Likes Kids because I wanted toy options for my son that reflected his and his friends’ experiences. As a mother, my job is to love, and sharing toys that include images and experiences that reflect my son is a way for me to show him he is loved. That I can’t fill his toy box and bookshelves with an appropriate mix of inclusive items is a lost opportunity for joy.

I want to create a space where the only thing children know is joy. For my mother, loving gestures included scouring the aisles (beating back other women with her purse that one Christmas) to find dolls that looked like my sisters and me. While she and her girlfriends laughed off the energy it took to bring home those limited items that looked like and included their children, we believe there is no need for that sense of scarcity anymore. 

At Little Likes Kids we understand that no gifting moment should come and go without an opportunity to share items with your child that reflects who they are. So we create toys and playful images that reflect kids like my son and his wonderfully diverse gaggle of friends.

I created Little Like Kids because no one else did.

Little Likes Kids is for my Henry…and yours.

What is your favorite part of being a business owner?

As Founder & CEO, I enjoy the freedom to create and work collaboratively with a lot of different, interesting and very talented people. The encouragement I receive from parents and caregivers who are so excited to bring the products I make home to their kids makes me feel like I could happily do this work forever!

What challenges have you faced as a business owner?

Because I enjoy building this company so much, it’s hard to think about “challenges” when really all I see are opportunities! I am having a blast solving problems, coming up with solutions and rising to any challenge. That said, financing is always an issue. When parents learn about our company, they support us. Our customers move pretty quickly from awareness to customer because we are filling a void and solving a problem for parents looking to diversify their children’s toy box. If there is any challenge we face it’s figuring out how best to spend our advertising dollars. Luckily we were invited to share our story on Good Morning America and The View this past holiday season. That totally raised our profile and attracted new customers.

How can shoppers support your business and other Black-owned businesses?

In a world where you’re doing your job, teaching your children, and enlightening them of the diverse world we live in, supporting a toy company like Little Likes Kids is another important way you’re making sure they’re seeing the world for what it is and where it’s going. We are working hard to elevate play. You can continue to support us and any other Black-owned business by simply (1) Telling friends about us and the Black-owned businesses you love! (2) If you make a purchase, share a picture of your item and tag us @littlelikeskids (3) Shop with us again here on Jane and leave a review when you do! Thank you.

Share your experience working with Jane and how it has helped grow your business.

The team at Jane took care to seek us out and invite us to sell on their platform. We are just getting started! With this campaign, we have launched the most deals ever for Jane.com customers. It means a lot to be here on Jane. To have access to such an engaged and thoughtful customer base, and raise awareness of our brand. It’s super easy to sell on the platform and the terms are generous. It means that a small business like ours can quickly list our products and afford to sell in this large marketplace. Moreover, as all sellers are by invitation only, it’s helpful to have that added layer of credibility in the marketplace where customers are shopping knowing our products were reviewed and approved by team Jane!

Shop Little Likes Kids here!