Tell us about what led you to start your business.

I had loved making candles for years. When I left my corporate sales job to get married and move to a new area, my husband encouraged me to pick up my love for making candles. I named my business after his nickname for me — “Jenny Bean.” 

What is your favorite part of being a business owner?

No one day is the same. I get to be creative, collaborate with other creatives, and sell a product that I envisioned from beginning to end.

What challenges have you faced as a business owner?

Being overlooked and rejected is never fun. Corporate discrimination does exist and it sucks…to run a business you need capital, and if you’re not being supported than you can’t stay in business too long. Businesses like mine take passion, hard work, and so much more. Thankfully, I have great customers that support us! I have been in business for 9 years now and I am committed to keep going!

How can shoppers support your business and other Black-owned businesses?

If you haven’t tried our candles, you’re missing out! You can keep in touch with us when we’re not on through our Instagram and Facebook @Jennybeancandles. Know that nearly half of each dollar that you spend with a small business is circulated locally and Black-owned businesses are no different. Buying Black fosters job creation, closes the wealth gap, and strengthens local economies.

Share your experience working with Jane and how it has helped grow your business.

In 2015 I was one of the first candle makers to work with Jane. Jane worked with me to discover which of my products was attractive to customers. Any time I would sell on Jane and had a question, the team was very responsive and gave me good feedback to best serve the customers. I was able to use the knowledge gained from my sales with Jane like shipping, photography, customer service, and I was able to grow my business and see better sell-through on my retail site. From the proceeds of my successful deals, I was able to give back to causes I cared about like, a non-profit organization that advocates through providing support, education, and hope for mothers and fathers experiencing pre-term deliveries resulting in long-term stays in the hospitals’ NICU. I was also able to give seed money to help displaced moms go back to school and hire employees.

Shop all of Jenny Bean’s deals here.